About Us

Long-standing relationships are the heart of our business. We believe by ensuring continuity between our customers and our sales team, we are able to develop a greater understanding of each client’s needs – to provide the best customer service and solutions possible.

Our People

Our people are our greatest resource. Together they provide an appreciable difference in customer relations by sharing knowledge and expertise, fully understanding the challenges the customers meet on a daily basis and providing products and services our customers have grown to depend on over the last several decades.

We pride ourselves on the continuity we are able to offer our customers – a direct result of the loyalty and commitment of our team members. Our management team boasts some 150 years of combined service to Northern Metalic. We are equally proud to acknowledge that the majority of our staff has been with us in excess of 15 years. From the beginning, we have remained successful by surrounding ourselves with highly engaged and competent individuals familiar with the unique demands of the geographical areas where they work and live.

Our Customers

Our customers range from multi-nationals to the local farmer.  Northern Metalic’s industry base is equally as broad, serving the transportation, construction, forestry, mining, oil and gas, institutional and agricultural sectors.

The scope of work we provide through our group of companies and affiliates spans the western provinces and territories. These regions are actively involved in the development of natural resources, which fuels the need for the industrial supplies and services we are equipped to provide.

Our Affiliates

Our key operational companies include Northern Metalic (1954), Visa Truck Rentals (1971), and Baron Oilfield Supply (1986). Together they provide direct employment for over 300 people.


Baron Oilfield Supply

Baron Oilfield Supply is among a handful of privately held, independent oilfield supply stores in North America. Baron began as a start-up, incubated within Northern Metalic.

The company presently has 18 operating locations dedicated to providing specialized supplies as well as industrial hardware to the oil and gas sector. Pumpjack sales and service, valves, fittings, pipe, tubing, flanges  – pipeline, production and industrial. Baron Oilfield Supply has always placed great value on meeting the unique needs of each customer and as a result, has earned the loyalty of its customers and employees alike.


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Visa Truck Rentals

Visa Truck Rentals was established within Northern Metalic to fulfill a demand that was being overlooked by the larger national companies. Northern Metalic’s customers needed trucks.  Today, Visa rents, leases and sells vehicles, with a focus on localized customer service. Visa’s fleet is primarily made up of light-duty vehicles and they are experts in project rentals and short-term leasing.




In recent years much of our time and resources have been directed towards responding to a need to move goods into and out of the region by rail. In 1997 the Side Group was approached by CN Rail to service the forestry industry originally moving their OSB product to markets. Since that time, our Rail client list has grown and diversified as have our operations – from our flagship – GP Reload to six separate multi-user facilities moving a multitude of products from rock and sand, grains and fertilizers, to methanol, glycols, wind turbines and pipe.


Since 1996, Devco Developments has been operating in Grande Prairie as the definitive development firm.  Whether it is land development and construction or building and property management, Devco has extensive and recognized experience from foundation to finishing.  Devco is legitimately a hands-on organization and their intimate involvement in every aspect of a project ensures thorough and well-integrated results.  And, Devco Development’s Real Estate Division manages all sales details and negotiations and is responsible for maintenance, operation, and management of ongoing projects.