About Us

Long-standing relationships are the heart of our business. We believe by ensuring continuity between our customers and our sales team, we are able to develop a greater understanding of each client’s needs – to provide the best customer service and solutions possible.

Our People

Our people are our greatest resource. Together they provide an appreciable difference in customer relations by sharing knowledge and expertise, fully understanding the challenges the customers meet on a daily basis and providing products and services out customers have grown to depend on over the last several decades.

We pride ourselves on the continuity we are able to offer our customers – a direct result of the loyalty and commitment of our team members. Our management team boasts some 150 years of combined service to Northern Metalic. We are equally proud to acknowledge that the majority of our staff has been with us in excess of 15 years. From the beginning, we have remained successful by surrounding ourselves with highly engaged and competent individuals familiar with the unique demands of the geographical areas where they work and live.

Our Customers

Our customers range from multi-nationals to the local farmer.  Northern Metalic’s industry base is equally as broad, serving the transportation, construction, forestry, mining, oil and gas, institutional and agricultural sectors.

The scope of work we provide through our group of companies and affiliates spans the western provinces and territories. These regions are actively involved in the development of natural resources, which fuels the need for the industrial supplies and services we are equipped to provide.

Our Affliates

Our key operational companies include Northern Metalic (1954), Visa Truck Rentals (1971), and Baron Oilfield Supply (1986). Together they provide direct employment for over 300 people.


Baron Oilfield Supply

Baron Oilfield Supply is among a handful of privately held, independent oilfield supply stores in North America. Baron began as a start-up, incubated within Northern Metalic.

The company presently has 18 operating locations dedicated to providing specialized supplies as well as industrial hardware to the oil and gas sector. Pumpjack sales and service, valves, fittings, pipe, tubing, flanges  – pipeline, production and industrial. Baron Oilfield Supply has always placed great value on meeting the unique needs of each customer and as a result has earned the loyalty of its customers and employees alike.


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Visa Truck Rentals

Visa Truck Rentals was established within Northern Metalic to fulfill a demand that was being overlooked by the larger national companies. Northern Metalic’s customers needed trucks.  Today, Visa rents, leases and sells vehicles, with a focus on localized customer service. Visa’s fleet is primarily made up of light duty vehicles and they are experts in project rentals and short term leasing.



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